Pepsi has always been at the forefront of what's next in pop culture - particularly in the world of music. The Pepsi Music Index is the latest way we're empowering our fans at the intersection of digital and music.
The Pepsi Music Index is the first music ranking system that truly reflects and completely depends upon the natural conversations of people in the social space. At Pepsi, we have a theory that the best way to discover emerging artists who have a better chance for success is to understand mass-scale consumer opinion. We believe that it can act as a leading indicator of which artists are best positioned to succeed and, potentially, of future record sales in the music space.
The Pepsi Music Index works like a music discovery engine, objectively measuring conversation and sentiment across the social ecosystem through a proprietary algorithm and then translating that information into an easily understandable ranking system. Music fans can reference the Pepsi Index to see who's hot in the emerging music space - effectively in real-time.
"We're excited about the possibilities inherent in the Pepsi Music Index, the value it can provide to the music community and look forward to learning and continuing to refine the index together with our fans and the music community," said Shiv Singh, head of digital for Pepsi Beverages.